My Approach
Make it focused.
- Education’s “3 Rs” live on as higher ed Web prime objectives: Recruitment, Retention, and Reputation building.
- Know my audiences – learn beyond my assumptions of who they are and what they want.
- Listen. Learn. Plan. Manage.
Make it real.
- The modern read/write Web is a conversation between real people and institutions, not static reference pages.
- I must engage my audiences by finding creative ways to give them what they need AND what I want them to have.
- The institution’s brand is a promise; the Web must help make that promise and must help the College deliver on it as well.
- People connect with people: tell real stories that illustrate the College’s institutional brand promise.
Make it about the user.
- Employ user-centered design.
- Architect pages simply, cleanly, and with natural language.
- Garner feedback, plan for adjustment, and understand the Web flexes to engage its users.
Make it matter.
- Sites must have concrete purpose, measurable goals, and real value.
- Use technology and social media strategically, not simply because they exist and I can.
- The Web evolves constantly, and so must my understanding of standards, best practices, and new technologies.
