My Work
My Skills Have Been Put to Work for
Nazareth College, Monroe Community College, Higher Education Web Professionals Association, Michigan Technological University, Research Dynamics Consulting Group
Major Projects
- Originated position of “Assistant Director, Marketing and Communications, in charge of Web Communications” at Nazareth College. Created online communications and social networking strategy for the College. Led two full-scale Web redesigns and re-architectures. Implemented College’s blogs, in addition to the instant messaging, Facebook, Twitter, Flickr and YouTube channels. Acted as project co-lead — from requirements gathering to specifications creating to implementation — on content management system implementation. Helped construct social media press releases, and create feature-based story repository “Now@Naz.”
- Researched and prepared annual marketing plan for the Higher Education Web Professionals Association. Met and exceeded goal of increasing conference attendance by 30% over two years. Coordinated, created and managed print, digital, and advertising materials. Implemented use of new media tools such as Ning communities, blogs, YouTube, LinkedIn, Facebook and Twitter.
- Analyzed, tracked and reported on Web statistics for clients such as Nazareth College’s Office of the President, Enrollment Management, Institutional Advancement, Office of Alumni Relations, the School of Health and Human Services, and more.
- Created and conducted training workshops including “Social Media 101,” “Writing for the Web,” “The Basics of Blogging,” and “Why Web Design: a Primer” for a diverse range of clients.
Honors and Awards
- 2009 CASE Circle of Excellence National Grand Gold Award (Alumni Relations: Use of New Media)
- 2009 CASE Circle of Excellence National Gold Awards (Web: Microsite; Alumni Relations: Use of New Media
- 2009 PRSA Prism Award (Website – Not-for-Profit)
- 2009 Admissions Advertising Award (Website)
- 2009 CASE Region II Bronze Award (Web: Special Feature/Site)
- 2008 PRSA Award of Excellence , PRism Awards (Website – Not-for-Profit)
- 2007 CASE Region II Gold Award (Web: Special Feature/Site)
Technical Skills
- Social Media - Blogs, Podcasts, Forums, SEO, Social Media Channel Management, Social Media Press Releases, Networks, Analytics
- Video - iMovie
- Website Creation - HTML, Dreamweaver, Contribute, CSS, Plone wCMS
- Graphic Design - Adobe Photoshop, Adobe Illustrator, InDesign
- Database Development - Microsoft Access
- Marketing Tools - SMART Media, Fire Engine RED, Survey Monkey, SnapSurvey
- Project/Process Management - Basecamp, ActivCollab, Microsoft Project
- Student Information Systems – Datatel, Banner
- General Applications - Microsoft Word, Excel, PowerPoint, Publisher, Adobe Acrobat, Skype
Educational Background
- MS in Rhetoric/Technical Communication from Michigan Technological University
- BA in English/Professional Communication & Information Design from Nazareth College
